About us

Thanks for your interest in reading this blog. This was originally a blog only for General Reading. Articles were posted on this blog on any topic and were circulated amongst family and friends. There was a big gap in between as we were focussing on our other two blogs. Information Technology and Career Development sections of our Science and Technology Blog are shifted to this Blog. This blog is promoting Small Business & has also started contributing as a Tech Blog.

This blog is now converted to a Lifestyle, Career Development, Technology & Business Blog. We initially intend to cover below categories & may go on expanding the scope with reader response. Small Business also covers IT & IT enabled Startups. We would like to see hundreds of small businesses from India posting their information on this blog.

Information Technology (referred here as Technology category) is another area covering almost all industries in the World! So, we would like to cover Software Development, SDLC, Software Development related Project Management (Waterfall and Agile) and technology related articles over here.

We all would like to know what’s new in the technology world and this blog will try to cover these subjects. The articles are welcome from the experts in this field and we will allow Guest posting with some limitations.

There are a countless number of Mobile Apps available on all mobile platforms now and an App savvy person would like to know what’ the new App they can download? Is it doing something cool? Hey, are you still using old WhatsApp version? Has something changed in video share functionality? I would love to have that capability in my WhatsApp. An elderly person would like to know about few Apps which really makes their life easy and they can do a lot of work without running around.

If most of the readers of the blog are related to Information Technology, they would like to know what’s going on in the IT world. It could be in IBM in the United States or Infosys in India. They would like to know about the big things the IT Corporates are working on & whether Big Data is still the buzz word amongst data scientists. The cutting edge technologies are important for the new generation as they are very selective about their career. People would like to know whether they can continue getting work in the Java platform or they need to switch to some other technology.

Digital Marketing, Content Writing, SEO, SEM, SMM  are all the buzz words today on Technology blogs. There are multiple things happenings in this space every single day and we would like to cover the latest changes as much as possible. 

The News could be Verizon acquiring Yahoo or LinkedIn acquisition by Microsoft. This business news can be of a lot of interest to people all around the world who are either users of this social media sites or are interested in the business aspect of it. The techie guys will look at it from a different perspective. This can be covered under Digital Marketing or Information Technology (IT) section. Under a different entity, we provide "ecommerce account management" services.

We welcome all suggestions & comments on the Blog posts. If you want to suggest us particular topics which you want to see on this blog, please send us your suggestions through Contact us Page.

We have created this blog for Learning, Training, Education related posts combined with career opportunities. Initial focus was only on Science and Technology which is now more broad and covers all streams of learning and career options. We also added Travel Blogs to this site later and getting very good response for the same.

What are the Technology blogs doing?

What are the technology blogs all over the World doing? They are adding more and more articles on technology on their blogs and helping the techie group all over the world. This group is very large and they have an appetite for all good stuff related to technology. As this blog was earlier created for Science activities, you will find the combination of two verticals over here. Science and Science related innovations, education, discoveries, analysis of latest news is what we intend to cover over here. For Information Technology, this is a vast vertical and we will cover as much as possible. We will try to focus on Software industry, SDLC. Agile, Project Management, Different Technologies, Career guidance and much more.

Who can be the Target Audience?

Target audience for this blog could be very vast. You could be a School going student, College or University student or you could be a professional working in Information Technology and related industries. Developers, Testers, Tech Leads, Digital Marketing students, Marketers and Project Managers or Content Managers could all be the readers of this blog. We hope these readers to also start contributing to this blog in future. School going children, their parents and Teachers are our old Science loving readers and we can’t forget them! J

Science & Science Education:

As the blog was originally started as a Science Blog, we would like to keep a section reserved for Science and Science Education. Our key focus, while starting this blog as well as the Science Activity centre in Pune was to engage School children, their parents and Science Teachers through this blog. The Science section in this Tech Blog will continue to do those efforts.

Technical or Technology Blogs can help in educating people and resolving some issues. ‘How to’ type of blog posts are very famous. If I can learn how to install a new patch of Red hat Linux OS on my own, I would definitely like to go through this post and try it out. The blog may not be able to provide solutions to very complex problems, but I get some tips & tricks to solve daily technical issues or ‘technical life hacks’ which can make my life better, I would love to read them!

How to address Startups?

Last but not the least, the blog should be of an interest to the technology Startups. We will try to cover some of the aspects and challenges of technology Startups here. We will also provide opportunities to connect with the people who can guide you if you plan to start something of your own in the IT space. After our PM Narendra Modi started multiple initiatives for Startup India and Make In India, the Startups are growing a lot and let us try to cover more information for them.

For last few years, the technology Startups are continuously growing and these are definitely the readers of technology blogs. We should have content about Technology Status, success stories, etc. for these readers. The stories could be about how a technology was used to resolve a particular issue or related to the technical innovations which the Startups can use. We should not forget this group of young Startup owners who look forward to new and innovative things for commercialization.

What about Non-technical readers?

Everyone want to know about the words like Digital marketing, Content writing, SEO, Analytics and many more of such words they find in daily conversation. Some articles and blogs can be for attracting the readers from a non-technical background and making them feel interested in following our blog. They don’t want to ask these questions openly and show that they don’t know the common terminologies but they will appreciate our blogs. Technology blogs can give a message that technology is for everyone!

Articles for Tech Savvy people:

Not everyone coming to the blog is a novice reader, and we need to have some stuff there for the experts. They will stick to our blog, and would also like to contribute if they see that we are doing some value addition. If they are talking about a particular issue in migrating Apple Mac email to some other non-Mac platform, they expect the article to be of that level. The writer should have a thorough knowledge of the topic. In short, there should be some blogs from real technology experts.

Through this technical blog, we are educating people, we are providing them a lot of information. We may be directly or indirectly promoting some products and services also. Overall, if the blog posts are interesting, and people like to read through them, comment on them and appreciate them, we are doing our job well. That’s the essence of a Technology blog. If we are doing this, we soon should be considered as one of the top technology blogs on the net!

What is the difference?

As a Technical or Technology Blog, we will try to help in educating people and resolving some issues. ‘How to perform certain task’ type of posts. These posts are famous as they help you resolve an issue quickly. Such posts are welcome from the readers also. The blog may not be able to provide solutions to complex problems, but you may get some tips & tricks to solve daily technical issues. The case studies are a good example of writing such blogs and we will try to cover some of them.

With a lot of commitments, we will have a high standard set for ourselves to provide a lot of information through this blog. Let’s see how we do that with the help of our great enthusiastic readers! Let us try to make this as one of the best Technology Blogs.